Soon we will be entering a very traditional part of the Presidential campaign season - the time when the media start to issue their mea culpas apologizing for only covering the horse race and the meaningless polls; and promising to do better "covering the candidates and the issues".
But not quite yet. They aren't quite ready yet to DO THEIR JOB.
Right now they are in full on "Trump is leading" mode, hanging on every word the jackass says, sucking in all the coverage like like a vast NJ Superfund site combined with a black hole and an utter ideas-free political void.
That's why CNN covered Trump saying stupid shit this week rather than Governor Kasich's announcement he was running. Ditto last week, where Trump sucked all the air out of Scott Walker's announcement.
So here is my friendly advice to the media..
1. Polls are utterly without value right now. Stop covering them. I don't want to hear the word "Quinipiac" again until December.
2. In a huge field, it is very easy for the biggest blowhard to seem important. But he really isn't, having as he does, no chance of being anyone's nominee. So stop coming off like he's all there is to see.
3. If you want to cover the candidates, COVER THE CANDIDATES. All of them. Equally. So the voters can see if there is actually any gold in the dross.
4. Every night do a bit, ON EVERY CANDIDATE. What is Bobby Jindal doing today? Governor Perry? Stick a cub reporter on Pataki. Show us Carly Fiorina parking her broomstick before she makes a speech.
5. Cover the candidates' policy announcements. In depth. So we can see if they have any ideas or if they don't. So we can see who is just bombast in a $3000 suit or a mouthpiece for Heritage Foundation.
6. At least make an effort to be informative. Pictures of Trump standing at the border tell us what? They tell us NOTHING.
7. And stop having political spinners like Ana Navarro and Van Jones on every day telling us how we are supposed to feel about shit we have just seen for ourselves. You have reporters and Political Editors for analysis, USE THEM.
