So, the game is to get eyeballs on advertising. That is your #1 objective if you are Yahoo! And how do you do that?
By giving your users a great experience which encourages tham to come back to your site. Sounds simple right?
So what do you do to make that user experience seemingly as shitty as possible?
1. You fuck up your "redesigned" email. Possibly the biggest draw of users to your site. You make it slow, java-heavy and some days, unuseable.
2. You screw up your news feed, making it hugely irritating to try to find the stuff you want and you embed political content like Faux News that cannot be filtered out. And you make every fourth item some sort of "Sponsored" advertising. This raises all users' hackles.
3. You mess up your mobile email app so badly that people uninstall it and swear to never download it ever again.
4. You completely fuck up the user comments sections on news stories making it now impossible to follow reactions and replies to a user's comments, even though you tell them "You have 2 replies and 3 thumbs up" to those comments.
5. You take away a user's ability to create a simple profile for themselves with a pic and a short bio. This one you messed up years and years ago and with your utter contempt for your users, you have never ever addressed fixing it.
