The numbnuts advertising agency who "re-branded" the Sci Fi Channel as SyFy and the executives at that channel who went to all the meetings, sat trough all the presentations and then still gave the green light to such a monumentally stupid marketing decision.
And one of the reasons given was "newer overseas markets don't even know what 'Sci Fi' is."
That's a crock for one good reason :-
Geekdom transcends national borders. The people who like it know what "Sci Fi" is. And if the executives at SyFy don't know that, then they should not be executives at any channel showing Science Fiction content.
All they have done is piss off their core viewing audience with a marketing gimmick so lame that it is difficult to put into words how much damage this change has wrought. I hope they get crapped on by a fleet of Arcturan stunt pigs.
And the name "SyFy"? Pretentious and horrible, like "SoBe" here in South Florida but without anyone being interested in it.
And also of course ( to alienate geeks even more ), so very gay looking - like an Ikea name for a wooden spoon.
